The new battleground that will determine which businesses win and lose in the application economy is customer experience. And if Game of Thrones has taught me anything, it’s that you best be prepared, winter is coming.
Here are three tips for providing an unbeatable digital experience:

Keep your loyal subjects happy…Optimize the customer journey

A poor app experience will frustrate your customers. Your customer can now engage with your brand through a huge number of digital channels, making it more difficult than ever to ensure they’re getting the best possible digital experience. In addition, your customers want to access your services where and when they need them, whether that’s on the web or a mobile or wearable device. You need to provide a seamless experience across all of your applications.
Understanding customer pain-points and where and when they’re dropping off in their journey will give you the visibility that can help you improve your apps and the overall customer experience. Analytics tools that provide deep insights into how, when and where users are interacting with your apps are immensely powerful in helping you understand where you can optimize and how best to keep your customers happy.

Know your kingdom…Bolster your infrastructure by improving digital performance & availability

Your customers want to accomplish the goal they set out to complete as fast as possible, whether that’s purchasing tickets online or depositing a check from their mobile device. You need to be able to provide fast transactions, as a slow performing app could result in your customers switching allegiances.
But knowing where the issue is occurring can be challenging. An analytics tool can help you quickly pinpoint if the problem is an issue with the infrastructure, code or design. It can also provide visibility from the user’s device all the way to the backend systems, so you can quickly repair issues as they occur.

Winter is coming…Plan, strategize and design with the customer in mind

Too often, companies put the cart before the horse and release applications that aren’t fine-tuned to their customers’ needs. Analytics provide visibility into how users are flowing through your app, what pages their visiting the most, how often their returning and what issues their encountering will give you the insight you need to provide a great experience for your customers. These insights will allow you to improve your apps for future releases so you can stay ahead of the competition.

Winning the battle

To win the battle, you need a solution that covers all of these areas and ensures that you’re delivering a 5-star application experience. With CA App Experience Analytics (formerly CA Mobile App Analytics), you can gain proactive, real-time insights into user behavior, buyer trends and omnichannel performance for complete visibility into digital performance and customer experience across web, mobile, and wearable devices.
Downloading the CA App Experience Analytics free trial takes five steps and less than five minutes to implement. Otherwise you can check out this test drive to explore a CA App Experience Analytics environment, complete with all the app performance, crash and usage analytics you’d gather from a real-world installation without downloading any software.
Want to learn more on using analytics to deliver flawless digital experience? Join the 2-part webinar and live demo series starting on July 14 at 1 p.m. ET featuring 451 Research and CA Technologies.